Sponsorship vs Advertising: Which Gets Better ROI in 2026
Sponsorship vs advertising gets treated as a budget-line question more often than a strategy question, which is backwards. The two […]
Corporate Sponsorship
Celebrity Sponsorship: The Proven ROI Data for 2026
Most content on celebrity sponsorship is opinion dressed up as strategy: agencies asserting it works because they sell it, or
Celebrity Talent Booking: How Far in Advance to Start
If you’re starting celebrity talent booking for an upcoming event, the single biggest mistake isn’t picking the wrong celebrity. It’s
How to Choose a Sponsorship Agency: Key Questions to Ask First
Most companies choose a sponsorship agency the same way they’d choose a caterer — based on a good pitch and
How to Build a Corporate Sponsorship Strategy That Works
Most companies back into their corporate sponsorship strategy rather than actually building one. Someone gets an inbound request from an