Sponsorship vs Advertising: Which Gets Better ROI in 2026
Sponsorship vs advertising gets treated as a budget-line question more often than a strategy question, which is backwards. The two […]
Celebrity Sponsorship: The Proven ROI Data for 2026
Most content on celebrity sponsorship is opinion dressed up as strategy: agencies asserting it works because they sell it, or
Celebrity Brand Partnerships: Vet the Risk Before You Sign
Celebrity brand partnerships can do more for a launch than almost any other marketing move available to a brand, and
Celebrity Talent Booking: How Far in Advance to Start
If you’re starting celebrity talent booking for an upcoming event, the single biggest mistake isn’t picking the wrong celebrity. It’s
Sponsorship Agency Cost: What You’ll Actually Pay
If you’re pricing out a sponsorship agency cost for the first time, the honest answer is: it depends on what
How to Choose a Sponsorship Agency: Key Questions to Ask First
Most companies choose a sponsorship agency the same way they’d choose a caterer — based on a good pitch and
How to Build a Corporate Sponsorship Strategy That Works
Most companies back into their corporate sponsorship strategy rather than actually building one. Someone gets an inbound request from an
What a Celebrity Booking Agency Actually Does For Your Event
Most people assume a celebrity booking agency is just a phone number that connects you to famous people. That’s not
What Makes Celebrity Brand Partnerships Actually Work
Every year, more brands sign celebrity brand partnerships, and every year, most of them are forgotten within a news cycle.
Sponsorship Activation Lessons From America’s 250th
America turned 250 this month, and nearly every major brand in the country showed up for it. Most of them