Festival sponsorship strategy has changed. Brands are no longer writing checks for logo placements — they’re investing in audience data, talent integration, and content they can own long after the weekend ends. Here’s how to close that gap.
AI sponsorship strategy is reshaping how CMOs, partnership teams, and event organizers prospect, pitch, and close deals — but only when paired with the judgment, relationships, and creative leadership no tool can replace.
“Can we make it bigger?” It sounds simple. It almost never is. This is where event planning expectations vs reality
Small event changes cost more than they appear. From the outside, a request like “Can we add one more panel?”
Event budget overruns 2026 are becoming the norm, not the exception. You build the spreadsheet, lock in the venue, negotiate
A nonprofit gala strategy shouldn’t start with a venue, a theme, or a celebrity. But most do. And that’s why
Most Nonprofit Events Get Celebrity Wrong A nonprofit event celebrity strategy isn’t about booking the biggest name. Most nonprofit events
Celebrity sponsorship strategy is often misunderstood. A well-structured celebrity sponsorship strategy turns a single appearance into a multi-channel revenue engine.
Last week, I was in a working session with a client. We booked an hour.It turned into two—because there was
If the only thing tracked from the Oscars was who won… the real strategy was missed. The real story was
