Fame & Funding A sponsor-first resource hub exploring the business of sponsorship, celebrity strategy, and brand-funded growth. Sponsorship vs Advertising: Which Gets Better ROI in 2026 Sponsorship vs advertising gets treated as a budget-line question more often than a strategy question, which is backwards. The two aren't interchangeable tools competing for the same dollar. They buy... Celebrity Sponsorship: The Proven ROI Data for 2026 Most content on celebrity sponsorship is opinion dressed up as strategy: agencies asserting it works because they sell it, or skeptics dismissing it because one deal went badly. Actual research... Celebrity Brand Partnerships: Vet the Risk Before You Sign Celebrity brand partnerships can do more for a launch than almost any other marketing move available to a brand, and they can also unravel a marketing budget, a product line,... Celebrity Talent Booking: How Far in Advance to Start If you're starting celebrity talent booking for an upcoming event, the single biggest mistake isn't picking the wrong celebrity. It's starting the process too late. By the time most planners... Sponsorship Agency Cost: What You’ll Actually Pay If you're pricing out a sponsorship agency cost for the first time, the honest answer is: it depends on what you're asking the agency to do, and that number can... How to Choose a Sponsorship Agency: Key Questions to Ask First Most companies choose a sponsorship agency the same way they'd choose a caterer — based on a good pitch and a reasonable price. That's a mistake. According to Sponsorship Awards,... How to Build a Corporate Sponsorship Strategy That Works Most companies back into their corporate sponsorship strategy rather than actually building one. Someone gets an inbound request from an event or nonprofit, a budget gets approved, a logo gets... What a Celebrity Booking Agency Actually Does For Your Event Most people assume a celebrity booking agency is just a phone number that connects you to famous people. That's not what actually happens. A celebrity booking agency is the layer... What Makes Celebrity Brand Partnerships Actually Work Every year, more brands sign celebrity brand partnerships, and every year, most of them are forgotten within a news cycle. The difference between a celebrity brand partnership that builds real... Previous Page1 Page2 Page3 Page4 Page5 Next
