What a Sponsorship Agency Actually Does (And Why Most Get It Wrong)
What does a sponsorship agency actually do—and why do so many get it wrong? This article breaks down how modern sponsorship strategy really works and what brands value today.
Event Professionals
How Sponsorship Agencies Use Celebrity Talent to Fund Events
How sponsors fund celebrity talent when events are positioned as media properties, not expenses—and why this strategy outperforms traditional fundraising models.
2025 Sponsorship Trends & What 2026 Will Demand
Live event sponsorship trends 2025 reshaped how brands evaluate ROI, engagement, and experiential value. Here’s what organizers must deliver in 2026 to win higher-budget sponsors.
7 Proven Ways a Sponsorship Agency Makes Brands Pay for Celebrity Talent Booking
How a modern sponsorship agency uses celebrity talent booking to turn live events into sponsor-funded media moments.
Essential Tips to Avoid Event Burnout for Organizers
Discover expert tips to avoid event burnout and keep your team energized and effective.
10 Essential Steps to Achieve Event Success with Headline Entertainment
Discover the essential steps for achieving event success with headline entertainment.